Our story begins with Francisco Gomez, who in 1979, founded GOAR in Mexico. It was a journey fueled by craftsmanship and a relentless pursuit of excellence. Seeking new horizons, Francisco later moved to the United States, settling in McKinney, Texas, a suburb of the vibrant Dallas-Fort Worth area. It was here, in 1995, that he launched "Frank's Custom Upholstery."

Growing up in the world of upholstery, Alex Gomez started his journey at a tender age of 12, working alongside his father, Francisco. He honed his skills and, in 2008, ventured into the realm of safety while continuing to contribute to the upholstery legacy.

In 2020, inspired by GOAR's legacy and his father's achievements, GOAR Holdings, LLC was founded in McKinney, Texas. The goal was clear: to expand beyond upholstery and bridge the worlds of interior design, construction, and safety under the GOAR name.

Today, GOAR Holdings LLC stands as a testament to the enduring craftsmanship that began in 1979 with GOAR in Mexico and continued with Frank's Custom Upholstery. We're more than just a company; we're a legacy of quality, creativity, and safety. Join us in celebrating our journey from humble beginnings to multifaceted excellence.